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Job Title: Content Writer
Location: REMOTE
Work from home essentials:
Hardware Required Items:
1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or Better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB.
2. LED Monitor: LED Monitor with 22-inch screen or better
3. Headphones: Headphone with noise cancellation
4. Mouse & Keyboard
5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours
Sitting Requirements:
1. Table & Chair: you should have Table & chair suitable for Laptop usage.
2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance
Timings:
Monday to Friday: 8 AM to 6 PM BST
About the Role:
Position Responsibilities:
Content Creation:
o Write clear, compelling, and concise content for various marketing materials, including blog posts, articles, website copy, email campaigns, social media posts, and ad copy.
o Tailor content to target different audience segments and align with marketing objectives and brand guidelines.
o Conduct thorough research on industry trends, competitor strategies, and audience preferences to inform content creation.
SEO Optimization:
o Incorporate relevant keywords and phrases strategically to optimize content for search engines (SEO) and improve organic visibility.
o Write meta descriptions, title tags, and other SEO elements to enhance content discoverability and click-through rates.
Content Editing and Proofreading:
o Review and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
o Proofread written materials for grammar, spelling, punctuation, and formatting errors before publication.
Content Calendar Management:
o Collaborate with the marketing team to develop and maintain a content calendar outlining content themes, topics, and publishing schedules.
o Coordinate with other team members to ensure timely delivery of content and alignment with marketing campaigns and initiatives.
Collaboration and Communication:
o Work closely with graphic designers, video producers, and other content creators to develop multimedia content that complements written materials.
o Communicate effectively with stakeholders to gather input, feedback, and requirements for content development projects.
Performance Analysis:
o Monitor the performance of written content using analytics tools to track key metrics such as website traffic, engagement rates, and conversion rates.
Specific Knowledge, Skills or Abilities Required:
• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.
• Proven experience as a content writer, copywriter, or similar role, preferably in a IT sector.
• Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in content management systems (CMS), keyword research tools, and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Creative thinker with the ability to generate innovative ideas and storytelling concepts.
• Excellent communication and interpersonal skills, with the ability to effectively convey ideas and collaborate with cross-functional teams.
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